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a message from Geoffrey Peckham
BIGGER ISN’T
BETTER IS BETTER
“Prosperity does not you do not see the pace of change in our industry because
come from being it does not touch you directly in your everyday activity…
believe me it is happening at an incredible rate!
bigger, it comes from Soooooooo why do we spend the time to help our
people gain some awareness about what is going on in
being better.” our industry? Awareness allows you to use your brain to
understand why things are happening and understanding
removes mystery, speculation and fear. There are studies
that show people who understand why certain aspects of
When Energized People Better at Everything work their lives are the way they are have less stress primarily
together, they can achieve remarkable results! Our because they sense less danger. Definition from the
industry is shifting at an astounding pace so when Harvard Medial Review “If the brain continues to
we talk about changing the meaning of PBE we are perceive something as dangerous, the hypothalamus
attempting to get the point across that we need to releases corticotropin-releasing hormone (CRH), which
change parts of our company to remain relevant and travels to the pituitary gland, triggering the release of
prosper. It does not mean we change everything we adrenocorticotropic hormone (ACTH). This hormone
are doing, but it does include how we approach what travels to the adrenal glands, prompting them to release
we are doing…working together to solve problems cortisol” which is basically the flight or fight response.
faster, smarter and with the right attitude.
I’m sure this is probably more than you want know, but it
We all realize that change in business is a necessity, is important to understand because when stress is lower
but we all resist change because it produces an people communicate more effectively. The result of better
uncomfortable feeling which is a very natural
response. Embracing change willingly is part of our communication is more productive, less stressed, aware
core values and it is important for many reasons people which helps us all get more joy out of our daily
including personal and professional growth. Many of activities resulting in a BETTER environment!
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